Accepted, in production
Crowd forensics and warrant braiding.
Journal of Advertising · Routledge, Taylor & Francis
Saxena, P., & Prahl, A. (in press). Crowd forensics and warrant braiding: Collaborative persuasion knowledge in AI influencer threads. Journal of Advertising.
How private doubt becomes public evidence
The accepted study shows how comment threads become collective investigations. One person offers a clue, others test and combine it, and individual suspicion develops into a shared verdict.
