Writingand commentary.
Published work on how leaders and institutions earn trust when AI shapes communication and decisions.
California Management Review
The Business Times
Forbes
LSE
I by IMD
Research World
California Management Review
Authenticity runs on three levers.
Credibility. Transparency. Reputation.
I by IMDWhen nothing looks fake, looking real is worth less.
Trust becomes a system.
LSE Business ReviewActing authentic can backfire.
Credibility beats personality.
Business TimesCEO trust does not erode. It snaps.
Risk shows up before the headline.
Research WorldThe fastest crisis reply does not always win.
The most authentic one often does.
Forbes IndiaClaim less. Prove more.
Executive education as verification lab.
I by IMDPosting more achieves little.
Signal stacking changes the odds.
I by IMDAI-written executive posts barely travel.
Fluency is not credibility.
