Researchin practice.

This page records Prashant Saxena’s research, teaching, mentoring and public speaking on where AI should act, where people must decide and how institutions earn trust.

Prashant leads revenue for Isentia across Southeast Asia. Media intelligence, media monitoring, social listening, reputation measurement and related organisational work are handled through Isentia. This site presents his academic research, teaching and public speaking.

Speaking and public forums

Selected appearances across Southeast Asia. Employer engagements are labelled by role.

Prashant Saxena speaking on a blue-lit stage — PR Asia
Keynote on comms leadership in the age of synthetic media. Singapore. Delivered as Regional Vice President, Isentia.

DigiCon Asia keynote — DigiCon Asia
Keynote on narratives around AI that drive engagement. Singapore. Delivered as Regional Vice President, Isentia.

DMAP DigiCon talk on narrative intelligence — DMAP DigiCon
Keynote on narrative intelligence and synthetic content in marketing. Philippines. Delivered as Regional Vice President, Isentia.

Applied masterclass with an industry audience — Applied masterclass
Audience-judgment economics, read from Isentia and Pulsar media intelligence data. Delivered as Regional Vice President, Isentia.

Teaching and founder mentoring

Classrooms and founder programmes provide a different setting for questions about AI judgement and trust.

Founder Institute, startup mentor

Mentoring pre-seed founders across Founder Institute chapters in Asia Pacific on AI personas, product roles and audience trust.

SingaporeFounder Institute Singapore IndonesiaFounder Institute Jakarta AustraliaFounder Institute Canberra Vietnam, Hong Kong, PhilippinesFounder Institute chapters

Teaching at ESSEC lecture hall — ESSEC
AI-backed marketing curriculum.

SP Jain cohort group photo — SP Jain
Audience judgment and AI.

Authenticity Lab with ESSEC EMBAs — Authenticity Lab
EMBAs pressure-testing live corporate authenticity claims.

Founder Institute mentoring session — Founder Institute
Mentoring founders on AI, brand, and trust.