Revise and resubmit

Burdenless listening.

Journal of Macromarketing · SAGE

Saxena, P., & Prahl, A. (manuscript under revise and resubmit). Burdenless listening in AI care markets. Journal of Macromarketing.

A person confiding in an AI companion beside an illustration of possible platform dependence

Why people opened up

The manuscript analyses 3,670 posts and reviews. People described companion AI as easier to confide in because it asked nothing back. The same one-way relationship could make separation feel like loss.

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